Sales and Marketing

An entire review of the existing Sales & Marketing efforts of the hotel takes place in the first instance. This allows us to assess how the hotel positions itself within the marketplace. Once this review is completed a comprehensive Sales and Marketing strategic and tactical plan is custom built for the hotel and agreed with the sales and marketing department locally. Depending on the type of property, this plan will target the following markets both nationally and internationally.

• Corporate
• MICE (Meetings, Incentives, Conferences & Events)
• Leisure (contracted, direct and online)
• Air crew
• Tour
• GDS Distribution Channels
• Internet Distribution, SEO and Google PPC
• Website Design
• Channel Shift Strategies
• Affiliate Marketing
• PMS Integrations
• Revenue Management

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